The problem keeping the Marketing Director awake at night:
How to improve customer satisfaction and lower the cost to serve by driving customers online.
The Core solution:
NSW Government Roads & Maritime Services (formerly the RTA) is in the process of making their often-complex motor registry paperwork and processes simpler.
As part of this broader project, we were commissioned to create a campaign that announced and explained that NSW Driver Licence and Photo Card replacements can now be done online.
No need to visit a Motor Registry. So avoiding any queuing and waiting.
Avoiding the common ‘information’ style of motor registry campaigns, we put a bit of fun into the work to help it appeal to its target younger audience.
The resulting ‘2-Minute Noodles’ campaign we created extends across collateral, posters, print, digital banners and apps.